Library | IR | freee K.K.

As a CFO at a startup, through my experience in small business marketing at Google, and growing up in a family that has operated a hair salon for generations, I have seen firsthand the incredible opportunities and challenges that small businesses in Japan face. I've seen how technology can be underutilized, and I've seen the burdensome nature of back-office tasks—particularly accounting and payroll—which often strain the core operations of these businesses.

Determined to make a difference, I took action in 2012. I founded freee and launched Accounting freee, now known as freee Accounting. Our journey began with a simple yet powerful mission: "Empower Small Businesses to Take Center Stage."

Under this mission, we aim to create a society where anyone can manage a business freely by providing Japan’s only "integrated management platform" tailored for small businesses. As of the fiscal year ending June 30, 2025, our services have been adopted by over 530,000 customers, achieving an annual recurring revenue (ARR) of more than 26 billion yen. Our group has also expanded to over 1,700 employees. In addition to advancing our core services, such as "freee Accounting" and "freee HR," we hosted one of Japan's largest back-office conferences, "freee TOGO World 2024," on May 14, 2024. At the event, we introduced "Togo Flow (Integrated Flow)" concept, designed to address the three key fragmentations in small business management operations.

Our Product Development Efforts (Togo Flow(Integrated Flow))

Many small businesses struggle with fragmented operations, making it challenging to visualize and manage their business effectively. To address this, we developed "Togo Flow(Integrated Flow)", a common technological infrastructure that underpins our products.
This framework, built on the design principles established since our founding, integrates Work Flow, Data Flow, and Communication Flow to address operational inefficiencies, streamline communication, and ensure seamless data flow. By leveraging Togo Flow, businesses can achieve greater efficiency, seamless communication, and enhanced data visualization, all without fragmentation.We are committed to expanding Togo Flow across additional areas with speed and precision, delivering a unified, high-level user experience. Aligned with our mid-term management strategy, we aim to reach the adjusted operating margin break even while earning the trust of stakeholders, including shareholders and customers, as we continue to enhance corporate value.

Our ESG Efforts

We are dedicated to contributing to a sustainable society by empowering unique and creative small businesses to succeed. Simultaneously, to ensure our own sustainability, we focus on fostering an organization where every member can reach their full potential. To learn more about our sustainability efforts and ESG data, please refer to our ESG website.

We sincerely appreciate the continued support of our shareholders and investors.